All the hype building around the game got us thinking back to last year's sold-out event in Glendale, Ariz., and how every year the attention seems to get bigger and bigger.
Exhibit #1: TV Ratings
Here's the headlines from Feb.9, 2007, on ussoccer.com:
Televised soccer hit new rating highs on Wednesday night for the broadcast of the U.S. National Team's 2-0 victory against Mexico on ESPN2 and Univision from University of Phoenix Stadium in Glendale, Ariz. For U.S. Soccer, the victory on the field continued the team's dominance of Mexico, but also highlighted the incredible gains the sport is making elsewhere.
ESPN2's broadcast was the most-watched U.S. game in the team's history, outside of the World Cup and World Cup qualifiers. The network earned a 0.7 household rating, which translates to 1.1 million viewers and comes on the heels of the network’s impressive 2006 World Cup ratings. Even more impressively, the game averaged a 1.0 rating during the final 15 minutes as the USA iced the victory.
On Univision, the match also set records with more than 6 million total viewers. The U.S. victory was the No. 2 most-watched Spanish-language sports cast in history, beating every Super Bowl among Hispanic Adults 18-49, Men 18-49 and Total Viewers.
For the accouting types, there's plenty more numbers to analyze.